How to create a killer content strategy for your new blog. Content strategy plans for the creation, publication, delivery, and governance of useful, usable content content strategy helps you understand not only what content needs to be created and published, but why. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. Kristina halvorson is widely considered the leading voice in content strategy. I work as a user experience designer and had no idea that content was anything but writing text for the web. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. We help companies create and implement strategy for content design, delivery, and. Well, you could find out by reading content strategy for the web, or you could hear it straight from the book s author, kristina halvorson. Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. Creating a solid content strategy for your new blog is such an important task. Content strategy for the web, kristina halvorson the industry standard primer clout. The 8 best content strategy presentations of 2012 content.
Understanding the discipline of web content strategy. It reiterates that your strategy helps you to identify what already exists, what should be created. You might have piloted content strategy and seen promising results. The 8 best content strategy presentations of 2012 written by kane jamison.
More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat. Buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. This book really lays out the reality of content strategy. She and her team are responsible for the rapid evolution of our own. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. This outlines the production of content as a journey, from its initial concept to the users utilisation, the strategy is imperative. The discipline of content strategy ux articles by uie. Thats because content marketing has a lot of steps. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy. Content strategy plans for thecreation, delivery and governance of useful, usable content. This is the first part of what will become a series of interviews with experts in the field of content strategy. In this segment i speak with kristina halvorson, author of content strategy for the web, ceo at brain traffic, and founder of the confab content strategy conference.
The discipline of content strategy by kristina halvorson. You can utilize the content strategy template provided by moz. With our online resources, you can find content strategy for the web kristina halvorson or just about any type. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web project, almost as an afterthought. As others have noted the difference, here are some examples of both. Kristina halvorson on content strategy creative bloq. Expert resources for content strategy professionals and enthusiasts. She read kristina halvorsons book, content strategy for the web halvorson and rach 2012, and soon began working to develop a web site content strategy appropriate for the ua libraries. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Buy the content strategy for the web, 2nd edition ebook. This outlines the production of content as a journey, from its initial concept to the users utilisation, the strategy is imperative to its effectiveness to impact and urge interaction.
It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. Ive seen kristina halvorson speak at user experience conferences, so when her book came out, i quickly ordered it. Now, lets get right into the fivestep process for creating strategic content for every stage of in a buyers journey. Reprinted with the permission of a list apart and the author.
Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way toward making content marketing. In this invigorating seminar, kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happensand how you can do it in your organization, too. Next for halvorson is a second, updated edition of her book, to be called content strategy for the web and beyond, which shell coauthor with melissa rach, vp of content strategy at brain traffic. Aug 12, 2009 buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. Dec 22, 2014 kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. How to create a content strategy in only 652 steps updated march 3, 2016.
In my copy, the first four chapters are covered in notes. We all know how important these first impressions are. Kristina halvorson is the author of content strategy for the web 3. What people are saying erin kissane is a magical writer and veteran content strategist, and her neat little book provides the how to kristina halvorsons why.
Mar 15, 2017 creating a solid content strategy for your new blog is such an important task. Apr 27, 2012 a content strategy roadmap a content strategy roadmapkristina halvorson, brain tra. The content strategy alliance combines kevin nichols definition with kristina halvorson s and defines content strategy as getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance. You can access the entire library of presentations ondemand from the web content conference video archive. New and experienced content strategists alike turn to these books to learn the essentials of content strategy.
Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Content strategy for the web by kristina halvorson, the elements of content strategy by erin kissane, content everywhe. Content strategy is doing the research, planning and behind the scenes work. Amazingly, this second edition doesnt just keep up. The writing is professional, engaging, and uses the right amount of humour to keep things lively.
Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. Kristina halvorson on content strategy forrest dylan bryant april 24, 2017 in the three months since we launched our new podcast, taking note, weve already viewed new years resolutions in a new way, hung out with tech industry celebrities, and explored radical candor as a key to leadership. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. This second edition retains all that was wonderful in the first book, while. Heres how to create a simple plan for aligning your content to your blogging goals. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. You basically double your chance of success with a written blog strategy. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. The elements of content strategy is available to read for free. How to accelerate your blogs growth with a simple content strategy. In this interview, she pulled no punches, giving me a candid take on content marketing and revealing why content strategy is still such a mystery for so many organizations. The term has been particularly common in web development since the late 1990s.
How to generate strategic content ideas for each funnel stage. Methods, guidelines, and templates for getting content right meghan casey foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. Content strategy for the web by kristina halvorson, melissa. Content strategy refers to the planning, development, and management of contentwritten or in other media. Content strategy for the web free pdf, chm, fb2, fb3.
Kristina halvorson on content strategy forrest dylan bryant april 24, 2017 in the three months since we launched our new podcast, taking note, weve already viewed new years resolutions in a new way, hung out with tech industry celebrities, and explored radical candor as a. We stare at our beautiful blog that we have just setup with a blank expression, asking, what should i write about. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Kristina halvorson, founderceo of brain traffic, states in a list apart that content strategy plans for the creation, publication, and governance of useful, usable content i think the word plans plays a key role in that definition.
Common issues in content strategy with kristina halvorson. With allnew chapters, updated material, case studies, and more, the second edition of content strategy for the web is an essential guide for anyone who works with content. Talking content strategy interview with kristina halvorson. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. In the space of a few chapters, she had changed our field forever, for the better.
Its time to get more strategic so you can sustain and scale. Science of influential web content, colleen jones not just. Put simply, content strategy is doing your homework and content marketing is presenting it. Having a written blog content strategy is what separates the good blogs from the truly great ones. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Kristinas book content strategy for the web was the first book published on the topic. Without a content strategy, youre effectively blogging at random. From understanding the business value of content to making smarter decisions about. There is a better way, though, than struggling your way through. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. What is an example of content strategy vs content marketing.
Kristina halvorson author of content strategy for the web. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Luckily for you, the organizers recorded the sessions you missed and have made them available at no charge on the web. A compelling read for both experienced content strategists and those making the transition from other fields. Her work with coauthor melissa rach has defined the field of content strategy and helped thousands of content professionals around the world do their jobs better. As recently as 2009, the term content strategy was one that was rarely heard and little understood. Enter kristina halvorson and melissa rach, who deliver a road map to better content so you can have a better business. The video below features web content strategist kristina halvorson and her talk content strategy.
This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. A lot depends on who you are and what sort of content strategy youre interested in. A content strategy roadmap a content strategy roadmapkristina halvorson, brain tra. Planning is an essential skill for content strategists, who often do quite a bit of research within organizations to examine workflow, standards.
How to create a blog content strategy what 4 years of. This acclaimed book by kristina halvorson is available at in several formats for your ereader. Kristina halvorson defines content strategy as planning for the creation. By offering a free chapter of his book on minihabits, the strategy he wrote about in his guest. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Kristina halvorson on content strategy evernote blog. Find out how to build a business case for content strategy. Everyday low prices and free delivery on eligible orders. How to accelerate your blogs growth with a simple content. You keep an archive of the packing lists of every vacation and road trip youve ever taken. I think halvorsons definition still is relevant, i would add.
A content strategy roadmap uies all you can learn library. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Download it once and read it on your kindle device, pc, phones or tablets. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson. You obsessively organize your closets, book or album collections, and kitchen cabinets. Listen to the podcast, find the books, come to the conference, or join the community. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. Columbia content strategy collette 9 21 12 posting version. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. Use features like bookmarks, note taking and highlighting while reading content strategy for the web.
Quality, relevant content cant be spotted by an algorithm. You may be able to win a battle with a good piece of content, but you cant win the war without a good content strategy. In this segment i speak with kristina halvorson, author of content strategy for the web, ceo at brain traffic, and founder of the confab content strategy conference listen to kristina and i discuss her inspiration for the book, some of her favorite content on the web, and why the. This brief, brilliant treatise is the guidebook the industry has clamored for. And thats in large part due to the relentless work and campaigning of one kristina halvorson. Oct 16, 2017 kristina halvorson literally wrote the book on it. Erin kissane is a magical writer and veteran content strategist, and her neat little book provides the how to kristina halvorsons why. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. According to content marketing institute, 60% of organizations with a written content strategy are effective, compared to only 32% of those with a purely verbal content strategy being effective.
And what does the content renaissance mean for you. You know there is only one correct way to stack the dishwasher. Aug 23, 2019 you basically double your chance of success with a written blog strategy. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Blog books podcast kristina halvorson conference community. Content strategy for the web by kristina halvorson in chm, fb2, fb3 download e book. Content strategy for the web, 2nd edition isbn 9780321808301. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. Advance praise for content strategy for the web, second edition. Ive collected over two hundred of the best content strategy resources below. Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home. How to create a content strategy in only 652 steps. We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines. Content strategy for the web by kristina halvorson.
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